Q: I have a real estate office in a small town outside of Pittsburgh, PA. The Pittsburgh Penguins won the Stanley Cup again and I just wanted to put a small block in the center of our regular real estate ad in our small local paper (the Sewickley Herald). Several Penguins (Sid Crosby, Mario Limeaux, and the coach, Sullivan) live in our town. We just wanted to do a block in our ad to congratulate them on their big win. We have done real estate business with several players so they know us pretty-well. (Sewickley, PA)
Q: Without the permission of the NHL it is an infringement to use the official Penguins logo. Many people do business with Penguin players, car dealers, dentists, plumbers, landscapers, lawyers, etc. Just think if all of them used the NHL logo in their ad. I think you can grab the advertising value you seek with just naming the team in your ad. By the way, if you want to establish any credibility or rapport with the team, it would help if you spelled Mario’s last name correctly. His name is “Lemieux”.